Bringing creative expression to the outside world has accompanied me throughout my life. My interest in minerals and their powers was awakened early on and I soon learned to turn my own ideas and thoughts into something object-like.

I graduated from the Vienna Hetzendorf Fashion School with a focus on leather fashion, founded my company shortly afterwards, designed and produced bags/accessories and almost at the same time ended up in the costume department of film and television. I have also completed exciting training courses in the areas of life coaching and energy work.

I still work as a stylist for film and advertising and teach "Product Design Bags" at the Hetzendorf Fashion School. My heart beats faster when I get to work on my own projects ♥

Everything fits together.

There are no coincidences

At some point I made a minimalist necklace for myself, simply with two pieces of rock crystal. During a period of considerable overload in my professional life and subsequent time off, it occurred to me that I could get back into it and finally start maintaining my online shop.

Unexpectedly, it worked and the label developed more and more into small accessories, such as jewelry. They bring so much lightness that not much has changed so far. It's nice that it turned out that way.

Coincidence? No, I don't believe in such things. pia norden should always be something that brings joy to YOU ​​and ME. Thank you for having my customers ♥

pia north - Vienna - est. 2008